David has taken a “look inward to achieve success outwardly” approach to business. To act in a way that would bring acclaim to the business sets the way Alaska reacts to market needs. Its an old fashioned approach that pursues integrity and service as a means for forging relationships. A mantra not based on platitudes but one that means rolling up the sleeves and leaving no stone unturned in achieving success on behalf of the client and build team. This has gone a long way to explain the success the company has sustained to date.